The Auberge Resorts Collection Lake Como project will strengthen the luxury brand’s presence in Italy. It will introduce a new five-star resort on the western shore of Lake Como. The development sits in Pognana Lario. It marks the company’s second property in Italy after its debut in Florence. Moreover, Castello SGR oversees the project. The resort will deliver 43 luxury all-suite accommodations. It will also include fine dining restaurants, a spa, a swimming pool, and a private marina. Together, these features create a high-end destination for international leisure travelers. The target market includes guests seeking premium experiences in one of Italy’s most exclusive tourism regions.
Castello SGR plans to complete the resort in 2028. In addition, Auberge Resorts Collection will operate the property under a long-term management agreement. The company continues to follow a strategy of partnering with experienced real estate investors in prime destinations. The resort design combines contemporary luxury with the natural landscape of Lake Como. It also emphasizes personalized hospitality, which defines the brand’s international positioning. As a result, the project targets affluent travelers who value privacy, exclusive services, and immersive local experiences throughout the year.
The development reflects the growing appeal of Lake Como for international luxury hotel operators. In recent years, the destination has attracted strong investment. Investors are drawn by its global reputation, limited supply of luxury accommodations, and steady demand from high-net-worth travelers. Consequently, new projects focus on distinctive hospitality experiences rather than expanding room capacity alone. Developers now prioritize private wellness facilities, waterfront amenities, and curated guest services. This approach reinforces the market’s premium positioning and enhances the region’s tourism offering.
The Auberge Resorts Collection Lake Como development also supports the brand’s broader European expansion strategy. The Friedkin Group owns Auberge Resorts Collection. The brand currently operates around forty luxury properties across the United States, Mexico, the Caribbean, East Africa, and Europe. In addition, several new resorts will open between 2026 and 2030. This pipeline demonstrates continued international growth. Therefore, the Lake Como project represents another key milestone. It strengthens the brand’s portfolio in some of the world’s most desirable travel markets.
