Mercure Reggio Calabria will open between March and April 2027, bringing a new four-star hotel with 89 rooms to the city’s southern waterfront. Emiliana Grandi Alberghi (EGA) will manage the property, which aims to welcome guests throughout the year. According to general manager Salvatore Moschella, the hotel will certainly operate in time for the 2027 summer season.

The project involves converting a historic building into a five-storey hospitality property. In addition to its 89 rooms, the hotel will feature a panoramic rooftop with an outdoor swimming pool and lounge bar. Guests will also have access to a spa, a restaurant and a conference centre with 200 seats. Furthermore, the development forms part of a wider urban regeneration programme in the southern waterfront area, supported by Italy’s National Recovery and Resilience Plan (PNRR).

EGA signed a nine-year sublease agreement in December 2023, with the option to renew for another nine years. The property owner will cover the renovation costs, while the Mercure affiliation follows a separate franchise agreement. The project therefore marks an important addition to the company’s hospitality portfolio outside Bologna.

Meanwhile, EGA continues to explore further growth opportunities. In February 2026, the company signed a hotel consultancy agreement with White Mediterranean Hotels, based in Taormina. The contract includes exclusive pre-emption rights for the potential management of a four-star hotel in the Sicilian destination from 2027, subject to the owner’s renovation plans. Moreover, EGA has announced a second Brun hotel, expected to open in an undisclosed location between 2027 and 2028.

The company currently operates three hotels in Bologna: Royal Hotel Carlton, Internazionale and Brun. Together, they offer 374 rooms. In 2025, the properties generated more than 168,000 overnight stays, up approximately 3% year on year. Revenues reached nearly €24 million, compared with €22.7 million in 2024. EBITDA also increased to €5.3 million, while net profit reached €3.3 million.

EGA’s expansion comes as its parent company, Monrif Group, reshapes its wider business portfolio. In May 2026, Leonardo Maria Del Vecchio’s family office, LMDV Media, acquired an 80% stake in Editoriale Nazionale, Monrif’s newspaper publishing subsidiary.