Palladium Hotel Group will strengthen its Italian presence with the debut of Bless Collection in Milan in 2029. The new property will feature 100 rooms and represents one of the key additions to the group’s three-year development pipeline. Overall, the Spanish hospitality company plans to open nine new hotels across Europe, Asia, the United Arab Emirates and South America. The expansion will involve several brands, including Bless Collection, The Unexpected Hotels, TRS, Grand Palladium and Only You.

Meanwhile, the Only You brand will also enter Venice through the redevelopment of the Bonvecchiati hotel. The property will offer 162 rooms and represents another significant addition to the group’s Italian pipeline. Furthermore, these openings will expand Palladium’s presence beyond its current footprint in the country.

Palladium Hotel Group currently operates two properties in Sicily, representing approximately 470 rooms. Therefore, the planned openings in Milan and Venice will significantly broaden its geographic reach in Italy. In addition, the new developments will strengthen the group’s positioning in major urban and international tourism destinations.

Overall, Palladium Hotel Group is pursuing a diversified expansion strategy, combining established destinations with new markets. The Italian pipeline highlights the growing interest of international hotel groups in Milan and Venice, particularly within the upscale and luxury segments.