Two major hospitality groups have announced the launch of new hotel brands. The British company L+R introduced Iconic Hotels & Resorts, created from the merger of its previous brands to strengthen its position in the luxury hospitality market. The group plans to invest over £200 million to upgrade its portfolio of 14 properties, including the...Read More

IHIF Berlin and ITHIC Milan 2026 strengthen their alliance: a new strategic partnership among hospitality real estate giants grants respective audience priviledged rates. The collaboration between two of the most attended forums in Europe for the world of hospitality real estate, IHIF Berlin and ITHIC Milan, returns for 2026, following the success of the collaborations...Read More

Let’s start with the basics: the term C-level refers to the top executives within a company’s hierarchy (“C” stands for “chief,” as in CEO – Chief Executive Officer). And if there’s one place packed with high-level leaders from the world of luxury hospitality, it’s ITHIC – Italian Hospitality Investment Conference, which just took place in...Read More

ITA-Italian Trade Agency and Invitalia will be attending ITHIC 2025, at stand n° 25 on the Terrace level, as part of ‘Invest in Italy’, an agreement aimed at encouraging foreign investments in Italy.   Through Invest in Italy, which includes the ITA and Invitalia Agencies, the supervisory ministries MAECI and MIMIT, the Italian Government promotes...Read More

A historic Sicilian gem is about to shine again, thanks to a €15 million investment for the restoration and transformation of Palazzo Castelluccio in Noto into a luxury boutique hotel. The project is financed by Gruppo BCC Iccrea, through its parent company BCC Banca Iccrea in collaboration with Banca di Credito Cooperativo di Pachino. Scheduled...Read More

Barry Sternlicht, the founder of Starwood Hotels, is preparing to reintroduce the iconic brand to the hospitality industry. In 2015, he sold Starwood to Marriott in a $13 billion deal, after transforming it into a global powerhouse. Now, he is set to bring the Starwood name back through a strategic rebranding of his current company,...Read More

Accor is bringing its Handwritten Collection to Piedmont, with the opening of the Hotel Giacomo Morra Alba – Handwritten Collection scheduled for March 2025. The new hotel, which has undergone a complete renovation, will pay tribute to Giacomo Morra, the iconic entrepreneur and restaurateur renowned for his deep connection to Alba’s world-famous truffles and local...Read More

A new strategic alliance between Invel Real Estate, a leading real estate private equity firm, and YellowSquare, an innovative player in the hybrid hospitality sector, is set to reshape the accommodation landscape in Southern Europe. With a €200 million investment plan, the partnership aims to acquire, develop, and manage new properties, targeting a capacity of...Read More

Through Invest in Italy, the Italian Government promotes investment opportunities and the Italian offer portfolio in all sectors (among which hospitality sector plays an important role) and supports investors throughout the investment life cycle. Therefore, ITA and Invitalia work in close cooperation with the Ministry of Foreign Affairs and International Cooperation, the Ministry of Enterprises...Read More

An up-to-date snapshot of the luxury market in Italy, curated by Thrends: 710 five-star and luxury five-star hotels, 47,300 rooms, and 24 new openings scheduled for 2024 alone in Rome, Milan, Venice, Forte dei Marmi (five, no less), and Olympic Cortina. 6.6 billion euros in revenue in 2023, representing 26% of the total revenue, coming...Read More