According to recent research conducted by JLL, European investment volumes in 2024 are expected to grow by 15 to 25% compared to 2023. The latest Global Hotel Investment Outlook by JLL Hotels & Hospitality Group found that urban markets are among the most attractive for hotel investments: indeed, 84% of hotel investors surveyed for the 2023 Hotel Investor Sentiment Survey anticipate allocating most of their capital to urban markets over the next 12 months. The report forecasts positive growth in revenue and global hotel investments for the coming year, thanks also to scheduled events, an increase in international travel, and improvements in capital market conditions.

William Duffey, head of the EMEA Hotels and Hospitality Capital Markets division at JLL, stated that last year was marked by capital market dislocations and rising geopolitical tensions. However, despite this, the European hotel sector challenged the overall economy by demonstrating resilience, achieving full revenue recovery, and exceeding 2019 levels. Consequently, looking ahead to 2024, Duffey is optimistic about the European hotel industry, also because the European Central Bank is expected to start cutting rates at some point in 2024.

Therefore, an acceleration in investment volumes in the hotel sector is expected, likely to exceed 2023 by 15%, with urban markets like London and Paris attracting the most interest from investors.