In a recent interview at the International Hotel Investment Forum, the CEO of Louvre Hotels Group, Max Cergneux, stated that the company plans for this year is to expand its portfolio in the midscale segment, introducing new products for the segment long-stay and investing in the repositioning of its “Kyriad Direct” and “Golden Tulip” brands. According to Cergneux, some of the chain’s target markets are already outperforming the pre-pandemic levels of 2019. So, at the moment the chain’s future plans include the opening of 150 facilities this year. Cergneux further stated that the IT investments are critical to the group’s future growth and performance. 

Louvre’s recent initiatives include a partnership with Saber that will directly connect approximately 600 online travel agencies to its booking and distribution systems via a dual customer booking system. Louvre Hotels Group owns a portfolio of 1,600 hotels, 11 brands ranging from budget to luxury, located in 60 different countries. The group is present in Italy with the Golden Tulip, Tulip Inn, Tempting Places and Campanile brands, therefore in the midscale, upscale and luxury segments, with a total of approximately 700 keys.