Lefay Resorts & Residences has formed a strategic partnership with Marriott International through a 50-50 joint venture. The deal marks the Italian brand’s entry into Marriott’s global portfolio.

The partners will create a jointly owned NewCo. It will support Lefay’s international expansion and strengthen its positioning in the luxury wellness segment. The brand aims to become a key player within Marriott’s high-end offering.

Founded in 2006 by Domenico Alcide Leali and Liliana Leali, Lefay blends Western scientific research with Eastern wellness philosophy. This concept defines its flagship resorts on Lake Garda and in the Dolomites.

The founding family will retain ownership of all current and future assets. The joint venture will manage the properties through long-term agreements. It will also oversee brand development and intellectual property.

The partnership builds on Lefay’s recent growth. Rising demand, especially from North America, continues to support performance. The group now aims to expand its global presence in the premium segment.