A new THRENDS report reveals hotel chains in Italy are gaining momentum and getting closer to European benchmarks in their penetration. As of December 2025, there are 2,607 chain hotels (239k rooms) in Italy. Chain hotels increased yearly since 2013, demonstrating an impressive growth of +64% (2025 vs 2013). Based on the Q4 Report, in...Read More
In the latest report from the Osservatorio Outdoor Estate 2024, presented by Human Company and THRENDS, the Italian outdoor tourism sector is poised for another robust year. As a Florence-based leader in hospitality and a stalwart in open-air tourism for over four decades, Human Company, in collaboration with THRENDS, reveals that the upcoming summer season...Read More
