Minor Hotels has selected Italy for the global debut of the Colbert Collection, marking a key step in the expansion of its lifestyle portfolio. The first property will open in Florence. The historic NH Collection Firenze Porta Rossa will be rebranded as Porta Rossa Hotel Colbert Collection, combining the new brand identity with an established asset.

The concept draws inspiration from Wolseley Hospitality Group, acquired in 2022. It blends the atmosphere of Parisian cafés with the energy of London’s Colbert bistro. Minor aims to translate this vision into a distinctive hospitality experience.

This launch marks the first step in a broader international rollout. The group plans to expand into the United Kingdom, Spain, Austria, and the United Arab Emirates. Growth will mainly follow asset-light models, including management and franchising. This approach supports long-term brand development and portfolio optimization.