Two major hospitality groups have announced the launch of new hotel brands. The British company L+R introduced Iconic Hotels & Resorts, created from the merger of its previous brands to strengthen its position in the luxury hospitality market. The group plans to invest over £200 million to upgrade its portfolio of 14 properties, including the Excelsior Venice Lido.

At the same time, IHG launched the new Noted Collection, a brand positioned above Kimpton in the market. The company aims to reach a portfolio consisting of 150 hotels within ten years.

IHG also reported strong results for 2025, with revenues up 7% to $2.5 billion and adjusted EBITDA rising 12% to $1.3 billion. During the year, the group opened 443 new hotels, bringing its global portfolio to nearly 7,000 hotels and over one million rooms.