Follow Us On

Hotel and Sport: the new frontier of Hospitality

The J Hotel in Turin, officially launched at the end of November 2019, has opened a new frontier in the hospitality sector in Italy. The 4-star hotel, located few steps away from the Allianz Stadium and the Continassa, respectively official playing field and training center of Juventus F.C., has 138 keys, 35 of which are reserved exclusively for footballers and staff. The ownership of the hotel is divided between the Club (40%) and the Lindbergh Hotels Group (60%), which manages its operations.
The “Football Hotel” formula finally arrives in Italy, as football clubs, owners of the stadium in which they play, invest in hotels to host the team’s pre-match retreats and the fans. The trend could not have started but in England, home, together with Italy, of the game of football, which already in 2015 had seen the birth of the Football Hotels close to Old Trafford, Manchester United’s stadium, first proposals of which came from glorious former players of the “Red Devils” such as Gary Neville, Ryan Giggs and Paul Scholes. Chelsea F.C. also recently opened two hotels next to the historical Stamford Bridge stadium, the Millennium & Copthorne Hotels at Chelsea Football Club. Liverpool F.C. have instead decided to call their hotel as the stadium itself: TIA, This Is Anfield. The three historical English clubs have been followed by another team of more recent fame, Tottenham F.C.: the Hotspurs have in fact presented a plan to build a hotel next to their stadium in the coming years.
What about the other Italian clubs then? Mainly thanks to foreign investments in football, Italian clubs are slowly progressing towards the construction of self-owned facilities: few days ago, for example, came the announcement of an agreement among Internazionale F.C., A.C. Milan and The City of Milan for the construction of the new stadium, which the two Clubs will be co-owners of. The project includes the building of a CityLife-like shopping centre, in which at least one hotel will be built. Leaving football, but remaining in Milan, the recent renovation of the old PalaLido, former home of Pallacanestro Olimpia Milano now known as Allianz Cloud, offers the opportunity to invest in the nearby hotels, given the availability of empty buildings and large spaces for construction.
The city of Rome could also soon offer new opportunities: the troubled project to build the AS Roma stadium, although not certain yet, may include the construction of one or more buildings for hospitality purposes. Furthermore, rumors say there is an ongoing negotiation for the creation of a “rotating” Football Hotel close to the San Paolo stadium in Naples.
The acquisitions of other sport clubs by foreign investors, as just happened with Fiorentina F.C., will hopefully represent a line of continuity for infrastructure investments in playing facilities, creating new opportunities for hotel developers.

Related Posts

Category

Recent Articles

4 February 2025
Sir Rocco Forte revives Palazzo Castelluccio in Noto with luxury project
4 February 2025
Starwood Returns: New Expansion Plans with Baccarat Hotels in Rome and Florence
2 February 2025
Accor’s Handwritten Collection expands to the Langhe with the opening of Hotel Giacomo Morra Alba
1 February 2025
Invel Real Estate and YellowSquare Form €200 Million partnership to expand hybrid hospitality across Southern Europe
14 October 2024
ITA-Italian Trade Agency and Invitalia invites you to “Invest in Italy”, an agreement aimed at encouraging foreign investments in Italy.
1 October 2024
Why Italy is – and will be even more so in the future – the kingdom of luxury tourism

Tag Cloud

Rome Accor luxury pipeline development Milan expansion Venice Hotel Chains Marriott ithic Florence hilton B&B Hotels Mandarin Oriental BWH Roma Piazza Hotels & Residences Yellowsquare Firenze Hines Rocco Forte Blackstone Bayview Rosewood Oaktree Belmond LVMH Horwath HTL Luxury segment VOI hotels A&O IHG Group Riccione Castello SGR Namira SGR CDP CapEx ESG Thermal Wellness Arsenale Mestre hostel PHR UnaHotels Russia Ennismore Wyndham Trentino Numa Adagio Aeroviaggi Mangia's STR Park Hyatt di Milano Lungarno Collection Hotel Bauer short term rentals Napoli J Hotel Meeting & Congressi MICE hotel operation Hilton Hotels & Resorts Hotel brands Rosewood Castiglion Del Bosco Rome Termini Mercure Hotels The Yard Limestone Capital Reale Immobili HNH Hospitality Six Senses Sheraton Milano San Siro Hotel Hotel Milano Monza Union Investment Hotel Le Conchiglie pygmalion capital Deutsche Hospitality Steigenberger Icons Anglo American Hotel Borgo del Forte Campus Ventimiglia Marina Azora Swiss group Arenas Travelodge Icade Healthcare Europe Canopy by Hilton Federici Costruzioni Group Four Points by Sheraton Reuben Brothers Corinthia Hotels Italian Hospitality Collection Salsomaggiore Thermae Green Park Hotel Torre SGR Star Gestioni Hotel M89 Fabio Coppola Marco Coppola Sharon Grob The Hoxton Tétris letto budget bed intervention sostituzione materassi ristrutturazione rebranding w Tony Capuano Campasso di Nervia new development Ventimiglia BDF Real Estate Ferrovie dello stato FS luxury apartments conversion Bizzi & Partners Bordighera Hotel Angst REPE I Real Estate Parters Europe II REPE II KKR Francesco Muntoni Salvatore Peru Sustainability Loan Intesa Sanpaolo Delphina H&R Sardinia Governance Social Environmental Marco Muntoni Castello Odero Gino Coppedè Punta Caiega Portofino Villa Beatrice Splendido Mare Splendido Blue Noble investment company Scalo Porta Romana Via Col Moschin Via Giovenale residence Aparto Milan Ripamonti Aparto Milan Giovenale student housing Aparto Federterme Hospitality Day Confindustria Health Tourism in Italy Federteme Confindustria Health Tourism Meeting Generali Real Eatate The Student Hotel Langhe Cherasco La Tenuta di Petriolo Borgosesia Dolce Vita Meininger Varese instability Ukrainian Crisis Ukraine 25Hours Mordashov sanctions TUI LHW Milano Baglioni Hotel San Gallo Palace Allegroitalia Tryp Meliá Frankfurt LyvInn Blantyre Capital Cima Rosetta Hotel Garibaldi Hotels Sicily StayOne Private villas Tapestry Collection La Gemma novotel dual branded hotel Calabria Alpitour Blu Hotels Ponte di Legno
Mail
Phone
tickets