CEO – BWH Hotel Group Italia

Sara Digiesi is Chief Marketing Officer of BWH Hotel Group Italia.
You guide the definition and implementation of the group’s Innovation and Marketing strategies.

She graduated in Economics and Management of Tourist Services, after the Masters in Economics of Tourism at the Bocconi University in Milan, she began her career in hospitality management abroad.
She then chooses marketing to develop her professional growth and matures experiences and skills in IHG, with the role of Country Marketing Manager Italy & Malta. Since joining Best Western Italy in 2004, you have extended your sphere of responsibility to the Sales & Distribution, Marketing, Digital Experience and Innovation areas.
Determined in continuous learning, she is now enriching her skills with a specialization in Green Economy.