Rory McDonald

Associate Account Director – STR,part of CoStar Group

Rory McDonald is an Associate Account Director at STR, part of CoStar Group, specialising in hospitality market intelligence across Italy and Spain. With a background in B2B sales, business development and account management across the hospitality and real estate sectors, Rory advises hoteliers on how benchmarking data can support commercial strategy and revenue performance. Prior to STR, he held commercial roles at OnTheMarket and Looping Group, and began his career in corporate communications in Madrid. He is a graduate of the University of Bath, where he read Politics, Languages and International Studies.
STR is the global leader in hospitality data benchmarking, analytics and marketplace insights. Founded in 1985, STR aggregates data from 94,000 participating hotels representing 12 million guest rooms across more than 190 countries. STR’s property and portfolio-level insights drive strategic decisions for major hotel brands, operators and owners worldwide, and its directly sourced sample powers the CoStar hospitality market data relied upon by advisors, investors, banks, vendors and destination marketing organisations. STR is part of CoStar Group, Inc. (NASDAQ: CSGP), a leading provider of online real estate marketplaces, information and analytics. Through CoStar and the STR Benchmark solution, hoteliers are provided a comprehensive view of the entire property lifecycle, from acquisition to operations to divestment.

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