Jerome Lassara

Head of Development Southern Europe – Motel One

Jérôme Lassara is Head of Development Southern Europe at Motel One (https://www.motel-one.com), in charge of the group’s development in Italy, Spain and Portugal since September 2026.

Previously:

• 2022–2026: EVP Development Europe at Ennismore, in charge of the development of Ennismore brands across Europe (https://ennismore.com)
• 2019–2022: VP Development Southern Europe at Accor, in charge of the development of all Accor brands (https://group.accor.com/en/brands) in Italy, Greece, Malta, Cyprus, Israel, Spain and Portugal, for all contract types (franchise and management)
• 2013–2018: VP Development & Franchise, AccorHotels Italy, Greece, Israel & Malta
• 2010–2012: Managing Director, Ibis chain in Italy, AccorHotels Italy
• 2002–2009: Managing Director, Novotel chain in Italy, AccorHotels Italy
• 1998–2001: Development Manager, AccorHotels Spain
• 1994–1997: Development Manager, AccorHotels Indonesia & Malaysia (Jakarta / Kuala Lumpur)
  He holds an MBA in Hospitality Management from Cornell/ESSEC (1991–1993) and an MBA with a major in Finance from Université Paris-Dauphine (1987–1991).
• He speaks French, English, Italian and Spanish.