Gloria Guevara

CEO WTTC – World Travel & Tourism Council

Gloria Guevara stands at the forefront of global tourism with over 35 years of transformative leadership. From her trailblazing tenure as Mexico’s Minister of Tourism to steering the World Travel & Tourism Council (WTTC) and advising on Saudi Arabia’s Vision 2030, she has consistently united governments and industries to forge innovative, sustainable pathways for travel.

In 2025, Gloria was a leading candidate for Secretary-General of UN Tourism — a reflection of her global standing and long-standing commitment to driving inclusive, resilient growth across the sector. Her dynamic approach to crisis management, public-private collaboration, and policy reform continues to redefine what’s possible in a rapidly evolving world.