UNA Italian Hospitality: Results, Rebranding & Expansion with CEO Giorgio Marchegiani | ITHIC 2025
How is UNA Italian Hospitality performing in 2024–2025, and what’s ...
How is UNA Italian Hospitality performing in 2024–2025, and what’s driving its next phase of growth?
At ITHIC 2025, Giorgio Marchegiani, CEO of UNA Italian Hospitality, discusses with Massimiliano Sarti, Chief ...Editor of The Bulletin – THRENDS, the group’s strong results, from rising occupancy to the growing role of international guests, and how targeted commercial strategies helped UNA defy market slowdowns in key source countries.
Marchegiani also explains the reasoning behind the new UNA Italian Hospitality umbrella brand, the company’s ongoing investments in quality, and how extending seasonality is improving workforce stability. The conversation explores UNA’s recent openings, its development priorities across Italian urban and leisure destinations, and the group’s flexible approach to partnerships with investors through management, franchising and lease agreements.
This interview was recorded during ITHIC 2025 (Italian Hospitality Investment Conference), Italy’s leading event dedicated to hospitality investments, gathering global industry leaders to exchange insights and explore opportunities.
ITHIC returns in Milan on September 30 & October 1, 2026, for its eighth edition.
Stay informed about dates, speakers and updates: http://www.ithic.itShow More
