As medicine advances more rapidly than ever before and people adjust to lifestyles that can prevent chronic diseases, we are in the early phases of a multi-trillion-dollar industry called the Longevity Economy. The dawn of both centenarians (100 of age or older) as commonplace, combined with younger generations opting for increased wellness consumption, will fundamentally shift travel behavior. In this presentation, we will cover some of the big trends that hotels can capitalize upon right now as well as examples of brands from around the world that are already profiting from this societal transformation.
