CEO e Founder – Data Appeal

Mirko Lalli has always been involved in innovation, technology, communication and marketing.
He served as Director of Corporate Communications of Clouditalia SpA, Chief Executive Officer of AR-tel SpA and Marketing and Communications Director of Fondazione Sistema Toscana (Tuscany Region).

In January 2014 Mirko founded Travel Appeal, a company specialized in data analysis using Artificial Intelligence.
In 2019 the company expanded to The Data Appeal Company SpA – acquired by Almawave in 2022 – an AI-based solution provider which enables the actionability of data from a broad range of sources, providing the most powerful combination of Location, Sentiment and Market Intelligence datasets for any Point of Interest, brand or territory worldwide.