CEO e Founder – The Data Appeal Company

Mirko Lalli has always been involved in innovation, technology, communication and marketing.
He served as Director of Corporate Communications of Clouditalia SpA, Chief Executive Officer of AR-tel SpA and Marketing and Communications Director of Fondazione Sistema Toscana (Tuscany Region).

In January 2014 Mirko founded Travel Appeal, a company specialized in data analysis using Artificial Intelligence.
In 2019 the company expanded to The Data Appeal Company SpA – acquired by Almawave in 2022 – an AI-based solution provider which enables the actionability of data from a broad range of sources, providing the most powerful combination of Location, Sentiment and Market Intelligence datasets for any Point of Interest, brand or territory worldwide.