CEO – Aboca Group

Massimo Mercati is the Chief Executive Officer of the Aboca Group, he has been involved in commercial distribution, gaining specific experience in this area.
He conceived and managed the Apoteca Natura project from the very beginning, the first network of pharmacies in Italy, Spain and Portugal specialized in listening to and actively guiding people through a path of Conscious Health. Since 2016, the company Apoteca Natura – of which Massimo Mercati is the sole director – has owned 80% of AFAM S.p.A. SB, the company that manages the 21 municipal pharmacies in Florence and of which Massimo Mercati is President.
For several years he has been promoting cultural projects to deepen, with the contribution of scientists, philosophers and artists, the relationship between man and nature and the implications of ecology also in the economic and management fields. Since 2014 he has been personally involved in the Aboca Edizioni publishing house.