CEO – Corporate Brand SA

Massimiliano Ferrari, born in Milan and a graduate of Business Administration from Bocconi University in 1989, stands as a prominent figure in Brand Extension within the Luxury, Automotive, and Fashion industries. Renowned for his expertise, he has held senior management positions in various top global companies throughout his career. He began his journey as Marketing Vice President Europe for Coty-Benckiser Group’s Beauty and Perfumes Division. Following this, he assumed the role of Director of Accessories and License Division at FENDI, part of the LVMH Group. His career then led him to Ferrari Spa, where he served as Brand Director and was a Member of the Executive Committee, gaining invaluable insights and experience in brand management within the automotive sector. Subsequently, Massimiliano served as Board Member at Bugatti International and as Managing Director for Brand Lifestyle at both Bugatti and Bentley. Additionally, he was appointed CEO of Autovision Lifestyle, tasked by the VW Group to establish a new division of branded lifestyle goods within their luxury In his latest ventures, Massimiliano founded Corporate Brand and Corporate Brand Maison within A++ Group. Under his guidance, Corporate Brand has become a key player in branded real estate, recognized for their collaborations with prestigious global luxury brands and developers. Over the past four years, they have developed more than 40 projects across 20 countries, with a project value exceeding 2 billion dollars. Central to their success is their partnership with ELIE SAAB, an internationally acclaimed name in luxury lifestyle. Corporate Brand Maison holds the license for ELIE SAAB’s renowned Maison furniture collection, further solidifying their position in branded real estate, with ELIE SAAB ranking as the second most significant brand globally. With each role, Massimiliano Ferrari has demonstrated strong expertise and strategic vision, making a notable impact on the luxury industry and contributing to the future of brand extension and lifestyle ventures.