Ivana Jelinic has accumulated twenty years of experience dealing with decisive issues in tourism distribution policy at a very young age. From her travel agency in Panicale in the province of Perugia, she outlined the perspectives of a sector starting from a microeconomic perspective for national and international planning that has never been so close to business. In particular, she has created a network of local tourism companies to develop incoming tourism and export the value of individual territorial identities. A member of the Chamber of Commerce of Umbria since 2015, she first held the position of regional president of Fiavet (Federazione italiana associazioni imprese di viaggi e turismo – Italian Federation of Travel and Tourism Business Associations) in Umbria and then became, in 2018, the youngest national president of Fiavet re-elected by acclamation to a second term. An expert also in the meetings industry, since 2020 she sits on the Board of Convention Bureau Italia. As head of delegation in trade union negotiations, she was the architect of a series of decisive agreements, obtaining the first national collective agreement for travel agencies. She keeps a constant eye on the new generations and women, to whom she has dedicated strategic research and category surveys for the future of the sector. She has contributed to the tourism debate and to keeping attention on the issue alive during the difficult times of the pandemic.