Managing Partner – Panoram Hotel Management

Guillermo is the Managing Partner and Founder of Panoram Hotel Management, specialized white label hotel operator and one of the most innovative hotel management companies in Spain.
With a track record of more than 25 years in the hotel sector, before taking the helm of Panoram, Guillermo has held different C-level positions in several hospitality companies, as APS Corporate and Horwath HTL Hotel & Resorts. Subsequently he served as Director of Hotel Corporate Area at THR Innovative Tourism Advisors and, before joining Panoram, he was the General Manager of Hoteles Temáticos, an urban hotel company with hotel properties located in Madrid, Barcelona and La Rioja.
Entrapreneur, strong motivator and a visionary leader, Guillermo holds a degree in Business Administration from Saint Louis University and a Professional Development Certificate Program (PDP) in Hotel Management from Cornell University, Ithaca, USA. and several certificates in Hotel industry updates in Ecole Hoteliere de Lausanne, South Bank University of London and ICTE in Madrid.