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Dr. Chekitan Dev

Singapore Tourism Distinguished Professor – Cornell University

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Biography

Dr. Chekitan S. Dev, the Singapore Tourism Distinguished Professor at Cornell University’s Nolan School of Hotel Administration in the SC Johnson of College of Business, is an award- winning teacher and internationally renowned thought leader on marketing and branding in the hospitality, travel, and tourism industries. As an expert witness, he has testified in deposition, trial, and at arbitration in numerous hospitality-related matters, in the United States and internationally. Professor Dev has consulted on marketing and branding to major corporations all over the world for more than thirty years on an array of issues involving hospitality, travel, and tourism. An award-winning author, Professor Dev wrote Hospitality Branding (Cornell University Press), as well as over one hundred articles in leading academic and practitioner journals, including the Journal of Marketing, the Journal of Marketing Research, and Harvard Business Review. He has coauthored multiple case studies for Harvard Business School, and in 2019 received the overall winner award for best case study from the Case Centre at the Cranfield School of Management (UK). The American Marketing Association recognized Professor Dev and his coauthors as finalists for the Best Service Research Paper of the Year Award for their article “Return on Service Amenities” (Journal of Marketing Research, 2017). Professor Dev is a sought after commentator on hospitality and tourism trends. He has been interviewed numerous times in the mainstream media, and his research featured in the Wall Street Journal, the New York Times, the Washington Post, The Economist, and the International Herald Tribune, among others. The Hospitality Sales and Marketing Association International (HSMAI) has selected Professor Dev as one of the “Top 25 Most Extraordinary Minds in Hospitality, Travel and Tourism Sales and Marketing.”

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