More than ever before, today’s projects of revamping, rebranding, renovation or greenfield need to be carefully addressed, not only in terms of the markets they are meant for, but also because budgets can span from appropriate to devastating. In the years 2021-2023 Italy has witnessed an unprecedent rise in the cost of CapEx. This session is dedicated to understand how new concepts and standards can help keeping the pace of inflation and changing markets’ habits. Moreover, appropriate standards and concepts can ease successful operations, processes, and procedures since the very beginning stage of project planning. These topics are addressed by architects, brands, analysts dealing with building and renovating concepts, visions, costs and their control.