Hotel chains’ footprint is growing in Italy. As we get closer to 20% of rooms being branded, major global brands are introducing their full scale of lifestyle brands, economy, budget and hybrid concepts in the country. This breakout session hosts certain major players in the future landscape of branding alternatives, with panels and speeches intended to present the advantaged as well as costs linked to going branded.
If you are curious about what brands will be soon introduced or spread over the country you can’t miss this room talks.
This Room puts the focus on new brands, new market, pipeline openings.