Follow Us On

Branding the future

10 October 202215:30 - 17:30Room 3

Discover new brands, new market propositions, new concepts.

Hotel chains’ footprint is growing in Italy. As we get closer to 20% of rooms being branded, major global brands are introducing their full scale of lifestyle brands, economy, budget and hybrid concepts in the country. This breakout session hosts certain major players in the future landscape of branding alternatives, with panels and speeches intended to present the advantaged as well as costs linked to going branded.

If you are curious about what brands will be soon introduced or spread over the country you can’t miss this room talks.

This Room puts the focus on new brands, new market, pipeline openings.



Alan Mantin

Managing Director, Development Southern Europe - Hilton

Jerome Lassara

VP Development Southern Europe - Accor

Mauro Vinci

Vice President Business Development Italy - Radisson Hotel Group

Maria Pia Intini

Development & Investment Director, Europe - citizenM

Giovanna Manzi

CEO – BWH Hotel Group Italia