20 years of experience in hospitality franchising in EMEA for major international operators. Key strength in opening up new markets and set up and implementation of new hotel brands. Core know-how in hostel-budget- select service design operations. Successfully developing new strategies for growth of a global franchise systems in a very competitiv environment.

Well established network

In the current position I am heading up Choice Hotels Central and Eastern European Office including Turkey and ME. Overseeing over 80 franchised hotels and a team of 25 team members in two offices. Supporting as well European Development of Choice Hotels. Focus on opening up new markets and initiating multiple deals and M&A oppotunities.

Recently finalized strategic large scale conversion deal with imediate conversion of 20 properties plus a roll out plan which will double that number. Strategic form of cooperation was the first of its kind in European Hotel franchising. It underlines as well Choice willingness agressivly expanding in Europe with new strategies in order to fullfil market needs.