Ambitions, objectives and strategies of Accor and its brands will be at the center of Jerome Lassara’s speech at ITHIC,into the afternoon session dedicated to the financial if lifestyle, mixed use and hybrid models in Italy.

Jérôme Lassara is the VP Development at Accor South Europe and a Board Member of Assofranching Italy and of EFF (European Franchise Federation).

He is in charge of the development of all Accor brands in Italy, Greece, Malta, Cyprus, Spain & Portugal.

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