Project Description

Jerome Lassara is Vice President, Head of Development of Accor Southern Europe. Jerome is responsible for the development and expansion of Accor’s 39 hotel brands and 30 residential brands in Cyprus, Italy, Greece, Malta, Spain and Portugal, working closely with investors, owners and partners.
Prior to leading Southern Europe Development team, Jerome was Accor Vice President Operations Italy for Novotel and Ibis brands, after a background in Development in Spain and Indonesia (Jakarta/Kuala Lumpur)

Jerome is French and speaks English, Italian and Spanish and is a Board Member of Assofranching Italy and of EFF (European Franchise Federation)

He earned his MBA in Hospitality Management from IMHI – Cornell University and ESSEC School of Management and his MBA major in Finance from Paris Dauphine University

Accor is a global hotel and residence operator and franchisor, and the single largest hospitality company in Europe. As a market leader, Accor offers the largest brand portfolio in the hotel industry comprised of internationally acclaimed luxury and premium brands, Lifestyle brands, conversion brands and smart concepts, as well as popular midscale and economy brands and awe-inspiring resorts. Accor has transformed from a hotel group into an all-in-one platform to live, work, play, a unique ecosystem of hospitality services. The lifestyle loyalty program ALL – Accor Live Limitless offers customers hotels (Live); co-working spaces (Work), and entertainment including restaurants, bars, nightclubs, sports, spectacular destinations and unforgettable experiences (Play).

ITHIC 2019