Giorgio Bianchi is a hospitality expert with about 20 years of experience in hospitality management and consulting. During last ten years he oversaw many strategical and consulting services, including more than 50 operator selections and investor search activities, business plan development and market studies. He also conducted more than 100 valuations and feasibility studies Giorgio joined PKF hotelexperts in 2016 as Managing Director / Head of the Italian office located in Milan. He heads the consulting services and he is responsible for the business activities and all the projects in the Mediterranean area. Prior to joining PKF hotelexperts, Giorgio was founder and CEO of R&D hospitality for almost ten years. Within R&D he was responsible for advisory services in investment projects in the tourism industry in Italy and abroad on behalf of various clients, including hotels, hotel groups, public bodies, private investors, companies, and financial groups. Giorgio is the founder and Managing Director of hotel & tourism forum Milan, the leading hospitality conference in Italy and Europe focused on tourism, investment and design addressed to an international and high standing audience since 2014. Giorgio also participates as moderator and speaker in some of the most important hospitality conferences in Europe Giorgio is Adjunct Professor at Bocconi University for a general hospitality management course and is often guest in lessons in International Universities. He is authored of various reports and publications for the hospitality sector. He has a degree in Communication and Marketing from IULM University, Giorgio earned an executive education certificate from Cornell University School of Hotel Administration in New York.