Project Description

Alexander Schneider has been working with Nikki Beach since April 2016, heading the opening of Nikki Beach Resort & Spa Dubai, a project that broke the mold of existing resort concepts in the Middle East.
Alexander is currently leading the Nikki Beach Hotels & Resorts plans for expansion in Europe and the Middle East.
Born and raised in Germany, Schneider brings over 17 years of hotel management experience, having worked with major hotel operators like Emirates Palace Abu Dhabi – UAE, Rixos Properties UAE, Grand Hyatt, Germany and Casa Campe, one of the most successful lifestyle boutique hotels in Berlin.
Alexander has a track record in pre-opening assignments, as well as in providing guidance to owning companies for their hotel assets. He has a unique ability to work in the space between hotel operations, brand building, revenue management.
With a focus on the strategic leadership of Nikki Beach Hotels & Resorts brand and its operations, Schneider’s role encompasses brand development and monitoring its operation of excellence in existing properties, as per brand identity.
Schneider’s international outlook in the luxury hotel industry including Germany, UAE and India makes him the perfect fit for a vibrant brand like Nikki Beach.
Alexander hols an Associate Degree with Honors from the Culinary Institute of America, New York , U.S.A.
Be proud to inspire people and Appreciate each other’s talents are two of Nikki Beach Family Values which inspire Alexander eveny day. He strongly believes that satisfied guests can become our ambassadors worldwide, while satisfied guests can become our ambassadors worldwide, while satisfaction is contagiuos.